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Founded: 2002
Location: Headquarters in Redwood City, CA
Solution: Business Integration Software
Category: Composite Applications
Investors: JP Morgan, Greylock, Granite Ventures, Adobe
Customers: Global 2000
Above All Composite Application Strategy Selected by Hilton Grand Vacations Company

Integrated solution to improve end-to-end lead management process and enhance marketing and sales effectiveness

Redwood Shores, CA, September 6, 2025 — Above All® Software, a provider of award-winning business integration software, today announced that Hilton Grand Vacations Company (HGVC), a wholly owned subsidiary of Hilton Hotels Corporation (NYSE: HLT), has selected the Above All Composite Application Platform™. HGVC is using the Above All solution to implement a composite application to integrate its master customer information and sales force automation systems to improve sales effectiveness and to better track the impact of marketing programs.

Hilton Grand Vacations Company develops, markets, and operates a network of high-quality vacation ownership resorts in select destinations, marketing worldwide to current and prospective owners. Recently, HGVC launched a new program to improve the overall experience for prospective buyers and to optimize the end-to-end lead management process. By improving the lead management process, HGVC can better determine the strongest lead sources thereby delivering higher quality leads to the sales team, and pursuing shorter sales cycles and higher close rates and a better customer experience.

To support this initiative, HGVC will use Above All to integrate HGVC’s custom-built customer information system of record and salesforce.com which HGVC recently selected to enhance automated sales operations. HGVC uses the customer information application in its contact center to manage inbound inquiries from prospective buyers. Once a new composite application is built using Above All, HGVC Direct Sales Management will be able to seamlessly process, distribute, and track leads while sharing accurate, up-to-date customer information with sales representatives.

“Sales leads are our lifeline, and we need to ensure that they are being followed up on in the right way, by the right people and in a specified window of time. Above All’s real-time integration solution customized for our business needs is key to our ongoing success,” said Vernor Toland, Managing Director, Direct Sales Division, HGVC. “The attraction of Above All is its flexibility. The potential to help other parts of our business could be endless.”

“HGVC is a constant innovator in the vacation ownership market,” said Jon Temple, CEO of Above All Software. “Their work with Above All demonstrates their commitment to deliver a high quality customer experience while continuing to rapidly grow their business.”

About Hilton Grand Vacations Company

Hilton Grand Vacations Company, LLC (HGVC), is a division of Hilton Hotels Corporation, recognized as the leading global hospitality company. Headquartered in Orlando, Fla., HGVC develops, markets and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® (HGVClub) and The Hilton Club®, providing exclusive exchange, leisure travel, and reservation services for more than 100,000 Club Members.

About Above All Software

Above All Software provides award-winning software for rapid composite application assembly and delivery, enabling companies to leverage a service-oriented architecture to meet changing business needs. This new, flexible service-level approach simplifies and reduces the cost of business integration. Above All’s customers include Bell Canada, CSA, Hilton, Medtronic, and NASDAQ. Above All has alliances with some of the leading names in software, including Microsoft, salesforce.com, Siebel Systems/Oracle, and Systinet/Mercury. Headquartered in Redwood Shores, CA, Above All is privately held. For more information about Above All, visit our Web site at www.aboveallsoftware.com or call 800-819-5530.

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Media Contact

Dan Reidy
Reidy Communications
415-482-8650
[email protected]

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