Business In Action

Your business requires the close coordination of your various information assets to deliver exceptional customer service. Unfortunately, the ability to rapidly integrate these different assets to support new or changing business processes is typically lacking. For example, a customer service representative (CSR) needs to navigate multiple systems to access several different applications to meet the needs of just one customer on one call – a laborious process that strains resources, increases response time and decreases customer satisfaction. In addition, employees are often intimidated by the technical know-how required to gain access to all these systems, and need a simple, yet reliable, solution to support them.

There are two key customer-facing roles that are keenly affected by this gap between business requirements and technology assets. These are:

	Vice President of Sales and Sales Operations
	Vice President of Customer Service