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Founded: 2002
Location: Headquarters in Redwood City, CA
Solution: Business Integration Software
Category: Composite Applications
Investors: JP Morgan, Greylock, Granite Ventures, Adobe
Customers: Global 2000
Above All Software and GrowthCircle Announce Strategic Alliance

Partnership Provides Software and Service Solution for Integrating salesforce.com with Enterprise Applications

MENLO PARK, CA and ATLANTA, GA - November 10, 2025 - Above All Software, a provider of point-and-click software for the rapid assembly of composite applications, and GrowthCircle, the leader in salesforce.com implementation services in the Southeast United States, today announced a strategic partnership that offers an end-to-end solution for enterprises that need to integrate salesforce.com with other enterprise applications. Through the partnership, Above All Software and GrowthCircle will jointly promote and deliver complementary offerings, as well as coordinate sales efforts.

Above All Software, a founding partner in salesforce.com's sforce alliance program, offers a suite of products that allow rapid assembly of composite applications that are based on existing software services, such as those provided by sforce, the salesforce.com on demand application platform. Composite applications provide a single user experience where users can interact with functionality from a number of enterprise applications interoperating together as if they were a single application. Key salesforce.com functions can be combined with related functions from other enterprise applications like order management, billing and shipping resulting in a more effective sales organization.

Above All Software has extended its products with Knowledge Pack for salesforce.com (see related press release) that makes it easier to leverage salesforce.com functionality for composite applications by translating standard sforce programming interfaces into higher-level business objects like opportunities and leads.

GrowthCircle is one of salesforce.com's leading certified partners in the southeastern United States. Companies using GrowthCircle's "SureStart" implementation programs have experienced user adoption rates in excess of 95 percent. The GrowthCircle team has more than 80 years of collective experience helping companies develop and integrate CRM systems, sales and marketing strategies, and customer growth initiatives. GrowthCircle combines sales and marketing expertise with proven CRM success.

"GrowthCircle is a great complement to Above All Software," said Gino Padua, vice president of sales and business development at Above All Software. "Their expertise in business process improvement and salesforce.com implementations combined with Above All Software's rapid application assembly environment ensure customer success with their business objectives."

"The Above All solution provides a fast and easy way to integrate disparate applications together with salesforce.com," said Jerry Huskins, managing director of GrowthCircle. "We believe our joint solution offers unique capabilities for salesforce.com customers."

About GrowthCircle

GrowthCircle was co-founded in 1998 by Ernie Riddle, Jerry Huskins, and George Hodges in Atlanta, Georgia. The GrowthCircle team has collectively worked with over 150 public and private companies, bringing real world experience and operating expertise to client challenges. GrowthCircle focuses on application software implementation and integration, sales training, market analysis and segmentation, branding and product management, and marketing creative services. For more information, visit www.growthcircle.net.

About Above All Software

Above All Software was founded by Roger Sippl who also founded Informix and Visigenic Software and co-founded The Vantive Corporation. Above All Software is based in Menlo Park, California and backed by a leading group of investors that include JPMorgan Partners, Granite Ventures, Adobe and Sippl Macdonald Ventures. For more information about Above All Software and its products go online at www.aboveallsoftware.com.

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Media Contact

Craig Priess
Above All Software
650.341.4600 ext. 105
[email protected]

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