Composite Applications for Sales Teams

Every "front-office" sales-force automation (SFA) system ultimately needs to integrate with one of your "back-office" systems: order management, inventory, or even finance. Why? Because revenue and customer satisfaction are at stake. Your success with your customers is dependent on understanding and interacting with information: what they've ordered, how much they've paid, when items were shipped, and what support issues they may have had.

This information is typically never in just one system. Often, it’s in three or four. Optimizing the quote-to-cash, quote-to-delivery or any other critical business process is at the heart of the need to integrate these systems.

Sales organizations need a solution that focuses on the following attributes:

	High sales productivity: The solution should work within the context of the existing sales automation application, minimizing training and learning curve costs
	Real-time access to information: Sales teams shouldn’t need to wait 12-24 hours for data to show up in their queues
	No unnecessary movement of data: IT teams shouldn’t have to constantly synchronize data across different systems if it’s not required
	Flexibility to changing business needs: the front-office should have the ability to easily work with any back-office system, and add others as business needs dictate

The benefits of a solution with those attributes include:

	Greater up-sell and cross-sell opportunities
	Proactive resolution of customer issues, leading to greater customer satisfaction
	Less data redundancy across an organization’s systems
	More time spent selling on the part of the sales team

Above All enables companies to achieve the preceding goals through its comprehensive business integration software. For sales organizations, the value of the Above All solution is in easily understanding the complete interaction customers have with the company. This leads to to increased up-sell and cross-sell opportunities, not to mention greater customer satisfaction. Companies like CSA, PGP Corporation, and QTC have all used the Above All Composite Application Platform to enable their sales organizations to be more productive and effective.

The Genwatt demo highlights a business scenario in which Above All can play a role that provides significant business benefits to both an organization and its customers.

Above All provides the flexibility to integrate SFA systems, on-demand or on-premise, with a wide variety of back-office systems. We have pages dedicated to our integration with salesforce.com and Siebel that highlight customer solutions, brochures, white papers, and joint press releases.